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Four Reasons Why Small Businesses Who Utilize Social Media Should Also Blog

February 5, 2010
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There are currently 133 million blogs worldwide. The world doesn’t need another blogger, right? Wrong. In the short 6 months that I have been blogging, I have come to the conclusion that blogging is the missing piece in a successful social media strategy. Here are four reasons why:

1) Blogging allows your small business to have a consistent stream of fresh, timely new content to Tweet, post on Facebook, etc.

Social media is content driven. Blogging allows small businesses to quickly and easily create and post content that’s timely and relevant to the here and now. That’s especially true on Twitter. Your business is much more likely to be successful on Twitter if  you can respond quickly to breaking news related to your product, service and/or industry. People don’t RT old news, and the static content on your website is only interesting for a Tweet or two.

2) To improve your search engine results.

In recent years Google, Bing, Ask.com, etc. have all changed the way they search the Web to archive and list Web pages in their search engines. SEO experts and spammers got so good at utilizing meta tags to manipulate search engine results that Google and others have now changed their search “spiders” to look for keywords in page titles, not meta tags. Blogging tools like WordPress and TypePad automatically add the code for page titles in every new blog post you publish to the Web. Blogging is a simple, low-to-no-cost way to quickly improve your search engine results.

3) To get access to statistical data.

Small Business Tech 2.0 utilizes WordPress (a blogging platform) and the statistical data WordPress provides  has been incredibly helpful in helping me understand my readers and the content that they are most interested in. From daily to monthly visits and most popular blog posts, WordPress also allows you to view referral URLs and how many visitors came to your blog from Google searches, Twitter, Facebook, LinkedIn, etc. It consistently amazes me that the posts businesses read the most (anything about Facebook ) are not the ones that I think they’d be most interested in (mobile technology ).

4) To grow your fans and followers on social networking sites.

I have icons for Twitter, MySpace, Facebook, Flickr, etc. on my website and my blog, but very people click on them on my website. Many do on my blog. Why? I think because my website is classic old school marketing (which is still necessary and serves its own purpose) while my blog has a face, a name, a personality, an opinion. People want to “Friend” and “Follow” humans with emotions and opinions, not marketing bots.

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3 Comments leave one →
  1. February 6, 2010 12:33 pm

    Blogging is essential for small Business owners to get themselves Online presence
    thus to be able get customers Online

    http://www.wowzzy.com

  2. February 10, 2010 8:23 am

    yes, that’s exactly what i usually do. Blogging+social media resulting great result and more profit to my business

  3. February 11, 2010 10:32 pm

    Social Media and Blogging have had such a dramatic effect on getting my business out there into the public. I cannot preach enough how important it is!!

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