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Give a Tweet: How Small Businesses Can Generate Buzz on Twitter Through Philanthropy and Cause Marketing

January 4, 2010

Small businesses are looking for new ways to get recognized for their philanthropy on social networks, but it usually requires them to launch an App on Facebook or a comprehensive cause marketing campaign on Twitter. Both are time consuming and costly.

Now thanks to Give a Tweet, small businesses can launch simple, cost-effective cause marketing Twitter campaigns by signing up to become a “Matcher” and then selecting nonprofits that you want to match donations for – meaning you pledge to match donations made by other donors to your chosen nonprofits.

For example, let’s say you – the small business – chooses the Wildlife Alliance and you pledge to match every donation made to Wildlife Alliance on Give a Tweet by others up to $10. Three people donate $25 each for a total of $75, and you thus are pledged to donate $30. Each of those three donors is then prompted to Tweet that your small business matched their donation. Your Give a Tweet profile is also featured on That’s a lot of exposure for $30!

It’s also worth noting that small businesses can select a maximum amount that they are willing to donate and your donations are 100% tax-deductible. Give a Tweet instantly emails you a receipt for your donations for tax purposes.

For many businesses this exactly the kind of tool that they are looking for to generate buzz for their philanthropic efforts. Small businesses can become Matchers for as little as $10, though I would suggest that you pledge at least $50-100. Give a Tweet has the the data of almost every 501(c)3 nonprofit organization in the United States inside their site, so if you regularly donate to nonprofits, most likely your favorite nonprofits have profiles inside Give a Tweet. If you have any questions about how Matching on Give a Tweet works, please contact them at and/or see their FAQ.

2 Comments leave one →
  1. January 5, 2010 2:41 pm

    Thanks so much for this post and for using Wildlife Alliance as your example! We have received some small gifts on Give a Tweet already and look forward to its growth as a vehicle for charitable giving.


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