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HOW TO: Create Videos for Your Small Business Without a Video Camera, a Budget of $0, and Little-to-No Tech Skills

December 3, 2009

Animoto is a service that allows you to easily create videos about your products or services simply using a selection of your best photos. Within a few minutes and a couple of clicks, your business could have a new promotional video that you can use on your Web site, your Blog, in your e-mail newsletters, and on social networking sites. An Animoto video created by Herman Chan of Prudential Real Estate  is great example of how to use Animoto videos:

The first step is to create an account. Then click “Create Video” and upload 15 photos for a 30-second video. Then choose a song from Animoto’s music gallery and finally click “Create Video”. That’s it! Animoto automatically then creates a slideshow of your photos synchronized to the tempo of the music you have chosen. You can also embed text in your Animotos videos.

A couple of things to notice:

1) People can “Share” your videos on Facebook, Twitter, MySpace and via E-mail with one-click. People can also copy and paste embed code for the video allowing them or you to post the video essentially anywhere on the Web.
2) People can leave comments.
3) You can see how many people have viewed the video.

Animoto also offers  Pro Accounts which allow businesses unlimited use, YouTube integration, and the ability to create videos longer than 30 seconds.  Animoto also has an iPhone App that allows you to create videos on the go, and a Facebook App that creates videos for your Facebook Page using photos from your Page’s albums. You can also easily create an “Animoto” Tab for your Page under “Application Settings”.

Finally, for those businesses that have video clips, you can use Animoto to create videos that combine photos and video clips. See Mashable’s Animoto Now Lets You Remix Video Clips; It’s Simply Awesome for more information and an example.

To learn more about how to use Animoto for your small business, Small Business Tech 2.0 offers a webinar on How Small Businesses Can Successfully Use LinkedIn, YouTube and Animoto.

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